Gott sei dank, es ist FREITAG!
Armwrestling champions, country music, hotdogs, hamburgers, beer and trucker caps can be ingredients for a great party! So why a party with all the aspects of a trucker's lifestyle? Well, if it's a party dedicated to a brand that makes bags out of old truck tarpaulin you probably get the picture, right?
You can find the complete bag collection of this Swiss brand, which earned a place at the Museum of Modern Art in New York, at 290 square meters in Amsterdam.
Click on the READ MORE button for more FREITAG info, launch photos and photos of the special FREITAG chamber... JETZT GEHT'S LOS!
The special decorated FREITAG chamber.
A closer look.
Aardvarck took care of the music.
What would a trucker party be without country music?
The crowd enjoying some hotdogs, burgers and beers while watching the armwrestling champions.
The FREITAG brothers took a long shot.
The real deal!
Armwrestlers need love too!
The history of FREITAG
Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Zurich citizens worthy of the name travel by bicycle - 'velo,' they call it. When it rains, they get wet. The FREITAG brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging.
As luck would have it, their personal need turned into a business which now employs more than 80 people. Since their original messenger bag, the FREITAG brothers have developed and marketed more than 40 bags for women and men. FREITAG products now sell round the globe, in over 300 shops, at our online webshop and in our FREITAG shops in Berlin, Davos, Hamburg, Cologne and Zurich. They continue to be made in Switzerland, beside the cross-city highway which inspired them in 1993.